Sound pollution is on the brink of becoming the next greatest environmental challenge with harmful effects on our physical and mental health, often indirectly caused by noise annoyance. However, the scope and urgency of this problem is not yet fully recognised and traditional acoustic approaches by itself are insufficient to tackle it. The soundscape approach offers a new perspective on the matter, by considering environmental sounds as a resource and not just as waste. By considering the environment holistically and from a psychological perspective, we help (amongst others) municipalities, healthcare organisations, construction companies, and music festivals to create sustainable soundscapes in which people can thrive. By optimizing the quality of the auditory environment for different goals and groups, we improve quality of life for all.